2FIRSTS is a media outlet and consultancy dedicated to the next-generation nicotine product (NGP) industry. With professional editorial and research teams and an online presence through its website, it welcomes more than 10,000 daily visits from brands, distributors, regulators, and large NGP and tobacco firms worldwide. 2FIRSTS journalists are seen world-wide, interviewing key regulators and top-notch companies. 2FIRSTS is a source providing references for both mass and industrial media. 2FIRSTS's consulting clients span from big NGP and tobacco firms to government bodies of multiple countries. 2FIRSTS has partnered with multiple events, brands, NPOs, and institutes. 2FIRSTS is developing multiple promotional pathways for its advertisement clients to choose from: 2FIRSTS homepage, publications, multimedia platforms including Youtube and Twitter, and offline advertisement providers.